burlingtonheader1 2017

Station Profile


Format & Call Letters

Oldies  - WPLB AM 1070 - 103.7 FM

Format Description

WPLB is not an era of music - it's a state of mind!

WPLB features the golden era of rock n' roll, soul and country of the '50s and '60s with a healthy portion of "oh-wow" songs. The music is up tempo and the presentation is full of energy featuring the timeless artists of the era.

rollingstones 1WPLB plays songs from superstars like The Beatles, Fats Domino, Dion, The Rolling Stones, Patsi Cline, Roy Orbison, Sam Cooke, Ray Price, The Temptations, Neil Sedaka, Ray Charles, Chuck Berry, Brook Benton, Rick Nelson, Elvis Presley, Nat King Cole, Brenda Lee, Buck Owens, Little Richard, Jim Reeves, Four Seasons and more making WPLB  one of the most powerful performing formats for advertisers today!

WPLB delivers listeners with a high disposable income in their prime spending years.

WPLB allows advertisers to reach a large consumer group that can’t be reached with any other station.

WPLB Oldies format that has proven itself to be timeless!

Demographic Profile

WPLB has demographic appeal with affluent consumers who have purchasing power!

Gender: WPLB targets a male and female audience equally.

couple 8Age: WPLB targets listeners in the prime 45+ age group, America's most affluent demographic. The Oldies format delivers a higher composition among its adult 45-64 listeners by a wide margin over all other formats.

SpendingWPLB targets affluent listeners with retail purchasing power.

Household Income: WPLB targets listeners with high disposible income.

Education: WPLB listeners are well educated.

Occupation Profile: WPLB targets individuals who are employed fulltime in a variety of occupations including: owner, manager, professional, clerical, trade, skilled sales, and technical.

WPLB is designed to reach active consumers in their prime spending years.


electronics 9Lifestyle Profile

WPLB  is designed to reach active consumers in their prime spending years.

- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

WPLB  targets affluent home owners. A huge category with these consumers is home improvement and home decorating.

construction 20Home Spending: Started or completed in the past 2 years:

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

golf 6Investments: WPLB targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: WPLB attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, fishing, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events music concerts, bars and restaurants.

Get your message out to thousand of potential new customers each week with WPLB.

We Target The Most Powerful Demographic Force In American History

Every year, the U.S. Consumer Expenditure Survey shows adults 45-64 outspend the average consumer in nearly every category, from food, household furnishing, entertainment, personal care, gifts, etc.

dayton 126

- Boomers will make-up HALF of the entire U.S. population by 2017.

- Boomers control HALF of the nation’s aggregate household spending.

- Adults 45+ will continue to be the most powerful consumers in the marketplace. 

-The US Census shows the senior age group is for the first time the largest in terms of size and percent of the population in the U.S.

-Over the next 30 years, the 65+ population will be larger than the younger generations.

-The 45+ population has $2.4 trillion in annual income, which accounts for 42% of all after-tax income in the U.S. (Consumer Expenditure Survey).

couple 23-Boomers and seniors have a net worth 3x that of younger generations (Economic Policy Institute).

-Baby boomers account for nearly $230 billion, or 55% of consumer packaged goods sales (Nielsen).

-Boomers spend $157 billion on trips every year (NextAvenue).

-Americans 45+ account for half of all consumer spending.

-Boomers outspend younger adults online 2:1 on a per-capita basis (Forrester).

WPLB  delivers listeners with a high disposable income in their prime spending years.

To Learn More How Radio Can Help
Grow Your Business Click Here



tile get-the-report-free


thumbs cropped

Find out about our cost saving packages and current advertising specials.

For more info Click here



Considering radio? Would you like to hear a FREE demo radio commercial designed to help grow your business?  Our marketing specialists will write, produce, and voice a custom commercial for your business and email it to you, for FREE, no strings attached.

For more info click here.


img shoppers-cropped

If you're looking to quick start sales we can help. We offer a number of affordable marketing packages designed to help you grow your business.

For more info: Click here


banner about-us

As members of the community we feel it's important to support our local small businesses. Together we can build a better community!

For more info: Click here


Copyright | All rights reserved.

Comstar Network

icon linked in 128icon twitter 128icon facebook 128